![Louis Réard invented the bikini 70 years ago. Now his label is relaunching, with styles based on the original designs Louis Réard invented the bikini 70 years ago. Now his label is relaunching, with styles based on the original designs](https://www.telegraph.co.uk/content/dam/fashion/2017/05/16/006_trans_NvBQzQNjv4BqVnjAwTi47fVqdG7We-T0elCAZ4UeUdyTNm3mbFwqtIE.jpg)
Louis Réard invented the bikini 70 years ago. Now his label is relaunching, with styles based on the original designs
![The Bikini's Inventor Guessed How Much It Would Horrify the Public | Smart News| Smithsonian Magazine The Bikini's Inventor Guessed How Much It Would Horrify the Public | Smart News| Smithsonian Magazine](https://th-thumbnailer.cdn-si-edu.com/xxXR84vrWyExaz9lKpcYZJ3HJbw=/1072x720/filters:no_upscale()/https://tf-cmsv2-smithsonianmag-media.s3.amazonaws.com/filer/85/cf/85cfb374-ac0f-424f-ae36-316c633b78e5/bikini-470-wr.jpg)
The Bikini's Inventor Guessed How Much It Would Horrify the Public | Smart News| Smithsonian Magazine
On July 5, 1946 — 75 years ago — French designer Louis Reard unveiled a daring two-piece swimsuit at the Piscine Molitor, a popular swimming pool in Paris - Frank Beacham's Journal
![National Bikini Day: Who invented the bikini? French engineer Louis Réard designed the skimpy swimsuit - The Washington Post National Bikini Day: Who invented the bikini? French engineer Louis Réard designed the skimpy swimsuit - The Washington Post](https://www.washingtonpost.com/wp-apps/imrs.php?src=http://img.washingtonpost.com/rf/image_960w/2010-2019/WashingtonPost/2018/06/26/Local/Images/GettyImages-543547448.jpg&w=1200)