Mahindra Thar Rox Sets New Record with 1.76 Lakh Bookings in Just One Hour
"Mahindra's New 5-Door Thar Rox Takes the SUV Market by Storm with Unprecedented First-Hour Booking Response"
Indian automaker Mahindra & Mahindra has recently captivated new car buyers, and the overwhelming booking response for the recently launched Mahindra Thar Rox is proof of this. While you’ve likely heard about day-one bookings of 50,000 to 80,000 units for companies like Maruti Suzuki or Mahindra-Tata, the new 5-door Mahindra Thar Rox has shattered all records. Within just one hour of opening, a staggering 1.76 lakh bookings were made for this impressive SUV.
The first-day booking data for Mahindra’s SUV has become a case study for other companies. While many of these bookings could be from the same customer in different regions, or some might have been made impulsively, with cancellations likely due to long delivery times, the fact remains that 1.76 lakh bookings in just one hour indicates how much people admire Mahindra SUVs, especially the Thar.
If you’ve also booked the new Mahindra Thar Rox, you might be wondering when the delivery will happen. The official booking deliveries are set to begin from Dussehra, October 12, and will follow the sequence in which the bookings were made.
The Mahindra Thar Rox is known for its excellent design, powerful performance, unmatched off-road capabilities, top-class safety features, spacious interiors, and advanced technology. It’s the standout model in its segment. The new Thar Rox features 5 doors, a panoramic sunroof, a large screen with a digital driver display, a wireless charger, premium leatherette seats, Harman Kardon’s audio system, powered and ventilated seats, and Level 2 ADAS among many other features.
The Thar Rox is offered with both petrol and diesel engine options, as well as manual and automatic transmission options, and these engines are quite powerful. It comes in 7 color options. In terms of pricing, the 2-wheel drive variant starts at an ex-showroom price of ₹12.99 lakh, while the top variant is priced at ₹20.49 lakh. The recently launched 4-wheel drive variant starts at ₹18.79 lakh and goes up to ₹22.49 lakh ex-showroom.
